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March 18, 2014
REHER-MORRISON: ICONIC RACERS &
ENGINE BUILDERS TEAM WITH PDRA
In 1971 David Reher and his late
partner Buddy Morrison started a
modest engine-building business in the
back of an auto parts store in
Mansfield, Texas, scouring junkyards
for blocks, cranks, and cylinder
heads. With big dreams but very little
money, the pair learned how to make
the most of their limited funds,
choosing components and developing
combinations carefully to get the best
bang for their buck.
As the years went by and the business
grew, Reher and Morrison made a
decision that would forever solidify
their company’s reputation among the
elite of the sport. They hired the
late Lee Shepherd to drive for them,
and in 1974 the trio won Modified
Eliminator at the1974 Winternationals
with a Chevy-powered Maverick. They
eventually moved up to Pro Stock, and
in 1980 Shepherd went on to win six
times and place runner-up three times
in 10 national events behind the wheel
of what became his trademark red,
white and blue Camaro.
The following season, Shepherd won six
more times and rambled to his first of
four straight NHRA championships. In
the five years from 1980 to 1984, a
Reher-Morrison car reached the finals
in 44 out of 56 NHRA national events.
In 1983 and 1984, Lee swept the NHRA
and IHRA Pro Stock
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titles. He won every race on the NHRA
tour at least once, and compiled a
173-47 win-loss record.
The on-track power and reliability
delivered by engines designed and
built by Reher-Morrison continues to
this day, with many of the best and
most successful drag racers in the
sport listed among the ranks of their
customers.
“The racing world has changed
dramatically since Buddy and I bolted
together our first small block at
Mansfield Auto Supply,” said Reher.
“What hasn’t changed is the importance
of doing the job right: selecting the
best parts, preparing them properly,
and assembling them correctly. That’s
still what we work to do today for
both our Pro and Sportsman engines.
“Our priorities are quality,
performance, and service. We have a
highly qualified and experienced
staff, and we have the in-house
resources for every phase of
developing, building, testing, and
maintaining race engines. Our goal is
to provide exceptional customer
service and support along with the
knowledge to help every customer get
what they really need.
“We are pleased to be involved with
the PDRA this season,” said Reher. “We
are sponsoring a contingency program
for Reher-Morrison customers who run
in Pro Nitrous, Top Sportsman and Top
Dragster. We will be offering a No. 1
qualifier bonus as well. I definitely
hope that Jason Scruggs and his team
at the PDRA are highly successful and
I hope that the organization is well
supported, because there are a good
group of racers who need some
continuity and a good place to race. I
really hope it happens. I’m looking
forward to the first race at
Rockingham to see how everything
goes.”
Speaking for the PDRA was Race
Director Bob Harris, who had this to
say: “As more and more mainstream
companies get behind the PDRA heading
into our inaugural season, I can’t
tell you how important Reher-Morrison
is to our program. Their reputation is
huge and the quality of their
race-proven equipment is outstanding.
We are very pleased to welcome them to
the PDRA.”
For more
information on Reher-Morrison's
complete line of quality products, go
to
www.rehermorrison.com
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